Instagram shop-a-thon becomes the norm
Instagram Shopping blew up in 2021, part of a surge in ecommerce that came from the perfect storm of pandemic habits and improved digital tools. Rather than directing customers to your website, Instagram Shopping allows them to select and purchase products easily from the app. More than 130 million users tap on an Instagram Shopping post each month — foot traffic a brick-and-mortar shop owner could only dream of. All signs point to a continued shop-a-thon in coming years — eMarketer predicts social commerce will be an $80 billion industry by 2025 , and Instagram’s 2022 Trend Report announced that nearly 1 in 4 of its Gen Z users expect to shop through their social media feeds— so if you don’t have shopability enabled on your account yet… what are you waiting for? Go learn how to set up your Instagram Shop now! This article will be here waiting when you get back. Four out of five Gen Z Instagram users agree that creators have as much or more influence on cul...